5 Keys to a Money-Making Instagram Real Estate Brand
Apr 18, 2023
Instagram is an amazing platform for real estate agents to showcase their properties and build their brand. Instagram has become one of the most popular social media platforms in recent years with over 1 billion active users. If you’re not on Instagram for the brand-building opportunity, you’re missing out.
In this blog post, we will discuss some of the key Instagram features and how they can be utilized to build a successful real estate brand.
BIO
Your Instagram bio is the first thing people see when they visit your profile, so it's important to use it effectively to showcase your brand and make a great first impression.
Include a clear description of your business and how you differ from other real estate professionals, add a call-to-action in the link that encourages people to connect directly with you, and most importantly, keep your bio updated regularly to reflect any changes as your business evolves.
INSTAGRAM STORIES
Instagram Stories are a great way to showcase properties and give your followers a behind-the-scenes look at your business. You can use Stories to share photos and videos of properties you have listed, show off you and your team members and your day-to-day activities, and even share tips and advice for buying or selling a home.
To make your Stories more engaging, you can add stickers, polls, and questions. For example, you could use a poll to ask your followers which property they like best or use a question sticker to encourage them to ask you questions about the buying or selling process.
HIGHLIGHT BUBBLES
Highlight bubbles are an excellent feature that can be used to give your audience a way to see what you are all about, what you have to offer, and how they can work with you.
Highlight bubbles appear directly under your bio on your Instagram profile and are a great way to showcase your brand and keep your most important content front and center.
CAROUSEL POSTS
Carousel posts are another powerful feature of Instagram that can be used by real estate agents to educate homeowners and build their brand by creating a visually engaging and informative experience for your audience.
Carousel posts allow you to share multiple photos and videos in a single post, which can be a great way to show off different angles of a hot topic, property or highlight its key features.
Add a caption that compliments the information that is on the carousel slides to establish trust.
LIVES
Instagram Live is a great way to connect in an authentic way with your audience in real-time. You can use Live to host virtual open houses, answer questions about the buying or selling process, or even showcase your team members and their expertise.
To make your Live broadcasts more engaging, be sure to interact with your viewers by answering their questions and responding to their comments. You can also use Live to collaborate with other real estate professionals or influencers in your area.
REELS
Instagram Reels are short vertical videos. The current length of time for each Reel, as of the day this blog is published, is under 90 seconds long. You can use Reels to share more about your brand, educate customers, relate to a customer’s journey, give a virtual tour of a property, or even show off the neighborhood.
To make your Reels stand out, be sure to use engaging music and add text overlays to highlight key features of the property. You can also use keywords to help your Reels reach a wider audience.
By utilizing the powerful features that Instagram has to offer, real estate agents can significantly increase their brand visibility and credibility. Features such as Instagram Stories, Lives, Highlights, Carousel Posts, Reels and the Bio can be effectively leveraged to showcase properties, provide valuable information to followers, and establish a strong brand identity. By using these features strategically, real estate agents can not only attract potential clients but also build lasting relationships with their followers. It's important to keep in mind that consistency is key, so regularly posting engaging content is crucial to maintaining a strong brand presence on Instagram. Overall, utilizing these features is an effective way to skyrocket your real estate brand on Instagram and ultimately grow your business.
Did you know that the Content to Closings program teaches agents a complete brand boosting marketing strategy with 1 on 1 coaching AND offers ready-made social media templates, Reels and nurturing content that is designed to deliver optimum results for your brand-building efforts. That means, the high quality content is created for YOU, strategically to level up your brand, and build trust with your audience, saving you tons of time. Easily post anytime, anywhere.
