The Must-Have IG Strategy for RealtorsĀ®
Oct 07, 2021
Are you making the most of Instagram for your real estate business? In today's digital landscape, having a well-defined strategy on this popular social media platform can make all the difference in attracting new buyers and sellers to your brand. Join me as I unveil a game-changing Instagram strategy that has yielded remarkable results for multiple businesses, including real estate agents like yourself. With the right approach, your Instagram profile can become a thriving community of engaged followers, transforming them into devoted advocates for your real estate brand.
Setting the Stage: Perfecting Your Profile
When it comes to Instagram, your profile is your virtual business card. Let's start by ensuring it leaves a lasting impression. Begin with a recent, professional photo that showcase your personality. Opt for a clear image that captures your face from the shoulders or waist up, and consider using a bright-colored background or wearing vibrant attire to grab attention.
Your bio is a critical component of your profile. Craft it carefully by including your name, your Realtor® title, and the area in which you sell real estate. This strategic combination will enhance your discoverability when potential clients search for an agent. Choose a username that aligns with your name or business, if available.
Within your bio, provide a concise yet impactful description of how you can help people. Be specific and relatable, highlighting your expertise in areas such as assisting empty nesters or first-time homebuyers. Including a website link is essentials—use your own website or consider free alternatives like Linktree or creating a landing page through Mailchimp. Leverage this link to offer valuable resources or freebies that prompt visitors to provide their email addresses. This exchange empowers you to nurture leads and foster meaningful connections.
Elevating Engagement: Harnessing the Power of Highlights
Think of your Instagram highlight bubbles as an interactive "Learn More" section of a website. These bubbles consist of Stories that can be added and updated regularly to engage your audience. Start by dedicating a highlight bubble to customer testimonials, featuring videos from satisfied clients. Capture these testimonials right at the closing table when clients are feeling elated and eager to share their positive experiences.
Further highlight bubbles should showcase your just sold and newly listed homes, allowing potential buyers and sellers to quickly view your successful track record. A personal stories highlight bubble humanizes your brand—share snippets of your daily routines, introduce your pets, showcase your family, or share activities you enjoy.
Another invaluable highlights bubble revolves around the area in which you sell homes. Position yourself as the local expert by providing community tours and highlighting the best places to visit in the area. Additionally, curate a bubble filled with tips and tricks for homebuyers and sellers, offering how-to guides and valuable resources to aid them in their real estate journeys.
Building a Cohesive Brand Identity
Branding plays a pivotal role in creating a strong ang recognizable presence on Instagram. Infuse your brand colors throughout your profile, from newsfeed posts to stories, videos, and reels. Consistency is key—incorporate your brand colors in fonts, text, cover images for highlights, and text within your reel videos. Consider scheduling a branding photoshoot with a local photographer, wearing clothing that compliments your brand's color scheme. By incorporating your brand colors and posting images of yourself, you bring your brand to life and forge a personal connection with your audience.
By implementing this Instagram strategy, you can revolutionize your real estate business, attracting new buyers and sellers through an engaging and cohesive online presence. Take the time to perfect your profile, leverage highlight bubbles to showcase your success and connect on a personal level, and infuse your brand colors throughout your content. With consistency and a clear strategy, your Instagram profile will become a powerful tool in growing your real estate brand. Embrace the possibilities and get ready to thrive in the world of Instagram.
Did you know that the Content to Closings program teaches agents a complete brand boosting marketing strategy with 1 on 1 coaching AND offers ready-made social media templates, Reels and nurturing content that is designed to deliver optimum results for your brand-building efforts. That means, the high quality content is created for YOU, strategically to level up your brand, and build trust with your audience, saving you tons of time. Easily post anytime, anywhere.
